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Vietnam Business
Vietnam Business
2024-08-20
“2024 CREATIVE INNOVATION & FLASH IDEA – CIFI 2024” CONTEST
2024-08-20
After 1 month come out from July 17th to August 20th, the “2024 CREATIVE INNOVATION & FLASH IDEA” contest has attracted many participants from many different Institutions, not only in Vietnam but also in Taiwan.
The Contest finally received 7 proposals from participants including 13 Undergrad Students, 10 Graduate Students, and 5 Industry/Univ. Staff from 8 organizations include UEH Univ., Ton Duc Thang Univ., the University of Economics and Laws, Univ. of Social Sciences and Humanities VNU-HCM, National Cheng Kung Univ., Ho Chi Minh City Univ. of Science VNU-HCM, Ho Chi Minh City Univ. of Banking, American Polytechnic College & Pearson College; the Final Pitch of the CIFI 2024 held on August 20th. The judging panel considered the eliminated evaluation and found the top 3 projects and 3 selected candidates that would be awarded and received an opportunity to enter the Bootcamp and internship at Bank SinoPac.
Professional Judge Panel:
- Dr. Ngo Thi Minh Hien – Director of National Cheng Kung University Overseas Hub in Vietnam;
- Ms. Maggie Chen - Manager of Digital Banking Division;
- Ms. Ellie Hung - Manager at Ho Chi Minh Branch;
- Mr. Knight - Manager of Digital Banking Division;
- Ms. Elaine - Assistant Manager of Digital Banking Division;
- Ms. Kristie - Assistant Manager of Digital Banking Division;
- Mr. Anson Chen - Assistant Manager of Digital Banking Division;
- Mr. Leslie Tsai - CEO of Atelier Future;
- Ms. Wendy - Project Consultant of Atelier Future;
- Assoc.Prof. Nguyen Huu Huan - Head of the Financial Markets Department, School of Banking, College of Business, University of Economics Ho Chi Minh City (UEH Univ.);
- Dr. Nguyen Hue Minh - Commercial Business Program Director, UEH Univ.;
- Dr. Ha Quang An - Program Director of the School of International Business, UEH Univ.;
- Dr. Nguyen Duc Dung - Faculty of Computer Science and Engineering, Ho Chi Minh City University of Technology - VNU-HCM (HCMUT);
- Dr. Bui Cong Son - Faculty of International Economics, Ho Chi Minh Univ. of Banking;
- Ms. Viola Jardon - Programme Director, Cambridge Institute for Sustainability Leadership (CISL);
With parting from 7 Teams:
First, The Daely Solutions Team from National Cheng Kung University, showcasing their project titled “Sino à, Sino ơi” via an online platform. The team effectively demonstrated their innovative marketing strategies and outlined their proposed solutions which provided a clear overview of the campaign and detailed the budget estimation.
Second, the UniKai Team showed an overview of the Banking industry in Vietnam such as target market segmentation, competitors, SWOT analysis, ... Through their presentation, the UNiKai Team effectively illustrated how their project aims to contribute to a more inclusive and sustainable financial landscape in Vietnam.
Third, The GoGreen Team showcased a comprehensive database of survey results that outlined various user scenarios. Additionally, their landing page conveyed their project's objectives and appeal.
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Fourth, the DBI Team showcased their innovative marketing campaign along with a comprehensive Cost-Benefit Analysis (CBA). The DBI Team's efforts highlighted their commitment to excellence and creativity in addressing contemporary banking challenges.
Next, the OM Team shared their survey findings on digital banking in Vietnam and proposed a customer journey framework that highlighted its benefits in terms of brand positioning, consumer awareness, and commercial advantages.
Besides, the Milktea Team with their project titled “Your Future – Your Control.” They captivated the audience with an engaging presentation that highlighted the growing potential of digital payment transaction values in Vietnam that aimed to understand consumer habits and borrowing needs, helping to identify potential customer segments for Bank SinoPac. Through their comprehensive approach, the Milktea Team effectively illustrated the opportunities within the digital payment landscape.
Finally, The Grid Team with their Strategic approach and SWOT analysis in the Digital Banking field caught the Judge’s eyes in the way of innovative AI Chatbot. At the end, the team tried to show their target in the deployment plant including trigger, engage, and amplify phases.
The event attracted 910 viewers both onsite at Harmony venue and online platform on Webex Cisco and Facebook live stream.
At the end of the contest, the Daely Solutions Team excellently win the First Prize with a total the Prize of 14.000NT; the Second Prize is won by the DBI Team with the prize value is 7.000NT (approximately 5.000.000 VND) and the Third Team belong to the GoGreen Team with the total prize is 3.000NT (approximately 2.000.000 VND).
The three teams who won first, second, and third prizes will receive a Certificate from the Organizing Committee, an invitation to the working group (hybrid course), and a subsidy of 20.000 NTD (approximately 15.000.000 VND) per person if they join the Taiwan & Vietnam Bootcamp.
Besides, the Consolation Prize of the Contest belongs to The Grid Team and Milktea Team with their passion to win the Best Popularity Prize with the highest number of interactions on Facebook and the prize both team receive 1.500NT (approximately 1.000.000 VND).
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